28.06.2012NECTARIN WINS THE ‘RUNET RATING’ COMPETITION
The Lipton website developed by Nectarin Agency, got the first prize in the ‘Website Contest’ category.
The Award Ceremony was held in Moscow on June 27, 2012. This year, 61 contestants were nominated for The Best Internet Project in the ‘Consumer Goods and Trade’ category. The Nectarin team thought www.liptontea.ru website had good chances of success, and they proved to be right. Their work received the first prize, winning the recognition of Internet users and the contest experts alike.
The Lipton site was developed within the advertising campaign aimed at the promotion of the new product line. This bright and attractive project made use of flash-technologies. Nectarin worked with the content: included the history of the brand and the products, added entertaining tests aimed at attracting more visitors. Moreover, now the website visitors can also take a grand virtual tour over Lipton production facilities in St.Petersburg.
The annual ‘Runet Rating’ (Rating Runeta) competition was established to single out the leading players on the web-development market in Russia. The contestants present their best Internet projects which then go through three stages of assessment, from popular vote to expert judgment. It has been the first time Nectarin took part in the Runet Rating competition. Congratulations on a great start!