27.01.2012PROMSVYAZBANK BROKERAGE IS NECTARIN’S NEW CLIENT
In 2012 Nectarin will launch a new financial project.
In February, 2012 Nectarin resumed promotion of Promsvyazbank Brokerage services. The latter deals with rendering brokerage services to individuals, securities, unit investment funds and other complex financial products.
The campaign’s main stress will be put on contextual announcements. To make our product not only efficient but also cost-efficient we use a unique PeopleSearch tool. This technology enables the Customer to pay for only those redirects which result in viewing of at least two website’s pages. “The project development is well under way. By now we have defined the semantic kernel by which announcements will be rotated. The creative part has been approved as well, requests for accounts replenishment have been submitted. Now we are uploading announcement s for moderation to get everything ready by start of the campaign” – says Dmitry Sheyanov, a contextual advertising manager.