19.03.2012DENIS SHAPKARIN BECOMES HERO OF THE WEEK ON COSSA.RU
Nectarin’s Managing Partner got rated among the most popular digital marketing figures.
In March, 2012 Denis Shapkarin, the Managing Partner of Nectarin, gave an interview for the “Runet Online Advertising Power Brokers Rating” project and became Hero of the Week on Cossa.ru. Denis shared with TOoBEeDOo and Cossa.ru – the project’s initiators – his personal story and told them how Nectarin was launched.
Empty portfolio, unlimited enthusiasm and a good insight into the online marketing sphere were all the agency’s belongings at the beginning of the way. On the other hand, the idea of paying for actions and not for coverage showed certain novelty: “I would fail to comprehend why people living in the nowadays world where everything’s so simple with the digital profile do not make it the baseline of their main platform” – tells Denis.
“It’s not creativity itself that really inspires me but the chance to show people where to invest their money so that they will really work” – says Denis and these words precisely describe the whole agency’s idea. Now, after five years of operation, Nectarin still ascribes paramount importance to exact result measurability and high quality of its projects.
To know about the agency’s current development, its motivation system and plans for the next five years please see interview with Denis Shapkarin – Hero of the Week on Cossa.ru.