24.03.2012NECTARIN TELLS HOW TO ‘DRIVE’ A BRAND THROUGH RUNET
On the eTarget conference Nectarin group head told about the experience of a brand promotion on the largest Internet market in Europe.
Alexandra Breus, a Nectarin group head, spoke on March 22, 2012 at the eTarget conference. Although Nectarin’s presentation was at the end of the first presentation day, the listeners’ attention was successfully captured due to the up-to-date digital statistics and useful tips on developing a large-scale project for Unilever.
The client set before Nectarin an uneasy task of changing the Russian audience’s attitude to Lipton bagged tea. The tactics and communication channels required for completion of this task were described in Alexandra Breus’s presentation.
Our eTarget presentation provided a real-world example of Nectarin’s employing competent analysis of the target audience and state-of-the-art digital tools to handle most complicated tasks.