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25.05.2012NECTARIN TO SPONSOR ‘COMMUNICATIONS IN FINANCIAL SPHERE’ FORUM

The leading players on the Russian financial market have discussed the marketing potential of the social media.

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Nectarin Online Advertising Agency sponsored the ‘Communications in Financial Sphere’ Business Forum held on November 17 at Marriott Moscow Royal Aurora.

The conference consisted of four parts, two of them – on social media, while the rest – on corporate reputation management. At the Forum, the participants were acquainted with the results of the research on the efficiency of communication tools in the financial sphere, as well as with the practical application of these tools by the leading players on the Russian financial market.

The Forum participants listened to the presentations of Sberbank, MDM Bank, OTP Bank, VTB, Citi Bank, Uralsib, Rosbank, Home Credit Bank and other companies.

At the end, all the Forum participants came to realize how vitally important it is to speak a ‘human language’ to their clients in social media. It means keeping constantly abreast of all the questions and comments made in social media, but also to respond to them straightaway and adjust certain business processes accordingly. Then, social media will turn into a most efficient site.

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