27.04.2012DENIS SHAPKARIN TALKS TO LIFETV FINANCIAL ONLINE MAGAZINE
Denis Shapkarin, Managing Partner of Nectarin, told LifeTV about the principles of efficient online marketing.
Denis Shapkarin explained in plain language how Runet operates for business. He started off by laying before the audience the story of Nectarin and its key competitive advantages, “Wow-effect is not the eventual goal, our goal is to launch a fantastic campaign with an outstanding idea and notable outcome.”
Nectarin’s Managing Partner revealed the secret behind mediaplanning at the Agency, namely how to achieve 1.5M orders by means of a well thought-over strategy. “There are over 600 various formats in digital marketing, apart from 8-10 directions and 60 types of services,” says Shapkarov. He explains what kinds of advertising campaigns suit various business tasks. Why is video advertising on the Internet more effective than a TV commercial? How does targeting work? What stages of an advertising campaign are crucial? Answers to these and many other questions – in his interview on LifeTV.