Communication strategy

This is the toughest product of our agency.

It comprises in itself all strategies types and research, required for detailed planning of staying in internet throughout a year. As well similar product may be directed to the strategy description of how to bring new client’s product to the categories. Such strategies are always developed individually and use the most sophisticated experience in all directions (Media, SMM, Context), the strategy answers the questions of knowledge building-up, sales support or client’s brand or product attitude forming.


Project analysis  
Analysis of a digital profile of client's audience  
The audience volume – on what specifically volume of audience can be distributed media pressure  
The audience structure – as is segmented target audience and of what groups consists  
Social and demographic characteristics of target audience: sex, age, social status and ets..  
Preferences – what preferences and values are peculiar to target audience  
Wich web-sites the client's audience  is most concentrated of  
Frequency of use the Internet and access to the network poin  
Factors of decision-making on purchase – the analysis of drivers and barriers of target audience  
The analysis of the current online-communications of competitors – positioning strategy, search visibility (activity is analyzed up to 10 competitors companies, fixed the project at the moment)  
The analysis of the grocery client's proposal on the basis of information received from it, information from open sources, information from databases of sindikativ researches TNS M’Index  
Content analysis of blogs and social communities  
Analysis of apply manner of audience to a product or a brand of the client  
Analysis of seasonality of consumption of products  
Analysis of internal counters of the client and traffic conversion  
Creative strategy  
Review of the Russian and western cases  
Analysis of barriers and drivers of target audience  
The description of preconditions for creation of creative platform on the basis of researches  
1 base creative concepts  
The description of realization's mechanisms of base idea in various formats (banners, sites, appendices, special projects) (up to 10 formats)  
Examples of slogans, statuses (not final copyright)  
Drawing of ideas (not a final drawing, but clear for acceptance the decision and perceptions)  
Description of interaction of strategic links of the company  
Description of streams' formation traffic within carrying out campaign  
Media strategy  
The description of digital profiles of all target segments of audience of the client (up to 5 profiles), and also characteristics as thematic targeting, a susceptibility to various media tools, frequency of presence in online  
Definition of a kernel of target audience and its expansion  
Choice of target segments for influence РК  
Statement of media problems of campaign  
Selection of media tools  
Postulation of an etapnost of realization of media strategy  
Presentation of platforms and the media tools recommended for use in campaign  
Demonstration of adaptation of the creative concepts offered by the client for use in campaign  
Preliminary report on efficiency of the project (PRE-Campaign Analysis)  
The detailed media plan (including discounts, coverage, contact cost);
- planned schedule
Planned schedule  
Forecasts on KPI  
Delivery time: 20 days
Price: 300 000 rub






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