Ресурс 1 logo-nictarin

Form submitted

Thanks! We will contact you soon.

Все кейсы
Billa fresh
ellipse

Freshness
in content

or focus on Billa values

ellipse_1 ellipse_2

Tasks
from the client

  • Conceptually change and improve the quality of Instagram content,
  • Develop a new content strategy,
  • Focus the audience's attention on company values — freshness and quality.

The target
audience

  • Women and men, 25+
  • Income: below average/average/above average
  • Average household size: 3 people
  • Interests: cooking, fresh and high-quality products, family and family leisure.
shadows_apple_and_green apple_and_green pineapple_sun pineapple tomatoes
ellipse rocket
phone
img1 img2 img3 img4
button left button right

The decision
we offered

One of the main characteristics of product quality is its freshness. This is what every customer pays attention to and what primarily affects their choice. Based on it, we decided to develop a new content strategy with an emphasis on the company values so users would not have any doubts about the quality of Billa!

The obligatory content elements of the new strategy are vegetables and fruits. For the complete sense of freshness in the Billa Instagram community, we suggested using a seamless feed. In addition to the already well-known "humanization" of products, we also replaced recognizable items and shapes with fresh fruits and vegetables.

ellipse flowers

Why we
choose
this solution

In our opinion, content should reflect the company core values, and that is why we decided to change completely the concept of maintaining the Instagram account and to present the Billa brand from the best side!

phone
img1 img2 img3 img4 img4
button left button right
leafs
ellipse_1 ellipse_2
nest

Results

6

times

engagement has increased over the period,

9

times

the number of interactions has increased.

rodina

Client's
opinion

It is my pleasure to work with specialists in their field who take into account all the values of the company. Social media content has changed significantly, which has undoubtedly had a positive impact on engagement rates. We also managed to focus the audience's attention on the freshness and quality of the product, which is the merit to the company "Neсtarin". We are glad that our cooperation brings excellent results for many years!

Ksenia Rodina,
marketing Director at BILLA Russia

mihaylenko

our
manager's
opinion

While developing a brand promotion strategy in social networks, the client's values are a priority for us, so it is very important for us to focus users' attention on them. Freshness and quality of products are the main values of Billa company, which we decided to convey through the social media content. We improved its quality and developed a new content strategy. Engagement rates and the number of interactions have increased several times, and it i the best sign that we have done everything right.

Milena Mikhailenko,
account Director of Nectarin

ellipse nest

Команда проекта

mihaylenko

Milena
Mikhailenko

Account
director

yazina

Elizabeth
Yazina

Account manager
of the project

bogatireva

Nika
Bogatyreva

Director of the SMM
department

artemev

Alexey
Artemyev

Project
copywriter

yakovleva

Masha
Yakovleva

Project
copywriter

obodzinskiy

Artem
Obodzinsky

Project
copywriter

volkova

Anna
Volkova

Project
designer