The main objective was to increase brand awareness and announce new promo events and special terms for Isuzu D-MAX purchasing.
Male: 30-60 years old, living in large Russian cities, with or without family, interested in hunting, fishing, building, sports and outdoor activities.
The solution we offered
We decided to use instrument split - display, contextual, targeted advertising in social media.
In the display advertising campaign, we decided to place ads on specialized resource - Drom.ru and to use programmatic and Google DoubleClick.
In contextual search it was decided to use search engines, Google Ads and Yandex.Direct.
Text and graphic ads in social media (Vkontakte, Facebook, myTarget).
Why we chose
We found out special platforms according to narrow target audience. Chosen programmatic and media instruments showed good results and helped to get our target audience
The choice of the paid search tools was made according to their effectiveness in the following criteria:
All planned KPI were achieved during the reporting period.
Huge click amount was received from YandexDirect. More qualitative traffic was received from Google Ads. It should be mentioned that in the given advertising campaign the qualitative data of the Google Display Network and Yandex Advertising Network campaigns is comparable to the same kind of data in the search engine campaigns which shows users interest and creativity's effectiveness in the given advertising campaign.