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Vuka Vuka

A month changes everything!

Task:

Developing an integrated digital strategy in support of repositioning the dietary supplement

MECHANICS:

  • 360 digital advertising campaign in 2018;
  • development of creatives, contextual, media placement, synchronization with the TV activity of the drug and the connection of native placement formats according to the strategy.

Result:

80%

users who watched
the video to the end

24%

overfulfilment of target indicator with effective frequency based on a campaign target

CREATIVE:

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SPECIAL PROJECT "PERSONAL UPGRADE IN A MONTH":

Implemented at maximonline affinity site with engaging content and test mechanics.

THE MANAGER’S OPINION ON THE PROJECT

The task of repositioning the drug (for taking courses of medication) was successfully fulfilled thanks to the 360 digital campaign. Special projects demonstrated exceptional engagement, which indicates the correct planning and site choice, as well as an interesting presentation of the content that was exciting for users.
Our whole team is grateful to the partners from STADA for the opportunity to implement such non-standard ideas, involvement and mutual assistance in the project!

OUR TEAM:

Ekaterina Chegodayeva

Account director

Nikita Ashcheulov

Senior account manager

Sofya Maximova

Account manager

Pavel Kuznetsov

Media group head

Evgeniy Boltovskiy

Senior media strategist

Dmitry Loskutov

Project manager

Sergey Plaksin

Leading analyst

Kristina Kuptsova

SEA Group head

Julia Karpova

SM Senior Analyst

Julia Korkina

Designer

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