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Beauty

Olga Mordan
Account Director

Beauty

There is one thing - you should make everything in style and with a bang!

Beauty brands give us the task of increasing sales of their products in the retail network. The modern Internet is great for solving this problem.

There is one thing - you should make everything in style and with a bang! This sets high demands on the production process, while strictly observing the brand book. Everything has to be verified to the smallest detail..

The second side of success is the correctly selected c2c mechanics of projects, in which we involve buyers.

Features

A feature of the campaigns for the Beauty direction is a large number of C2C mechanics, contest activations and UGC content. Female audience is interested in cosmetics, so it is necessary to be able to involve them to buy a product. For this purpose, advertising campaigns are conducted with the use of the shotgun approach and referral mechanics

What clients’ tasks do we tackle?

  • Brand reinforcement on the market
  • Announcing the release of a new product
  • Brand awareness among the target audience
  • Sales promotion
  • Increasing brand loyalty

What do we do?

Integrated strategies in the Digital, aimed at achieving the client’s goals and objectives. The products of the Agency are quite often precisely full-fledged communication strategies.





What KPIs we check on:

  • outreach to the target audience
  • cost per an outreached representative of the target audience
  • cost of a placed order in the online store.

FA PROMO CAMPAIGN

Task
  • Attract attention and increase the loyalty of users to novelties of FA brand
  • Enhance user’s engagement in the brand
  • Boost sales

Solution

Holding a contest with the drawing of prizes on the promo-site with a game referral mechanics and receipt uploading functionality

Стокманн
Result
44 009
promo participants
5 500
uploaded receipt
12 500
posts on social media

FA PROMO

Step 1

A user goes to the promo site. The user registers through one of the social networks and starts their adventure.

Step 2

The user performs tasks, playing micro games, creating a video with their participation and uploading receipts of FA products to take part in the action. The user shares a created collage on social networks to earn points

Step 3

Participants get prizes from FA.

FA PROMO
FA PROMO

Got2b

Task
  • Announcing the launch of a new line of Got2b products
  • Integration of the target audience

Solution

Holding a contest with prizes at a promo site with referral mechanics and functionality for uploading and processing users’ photos, as well as a large amount of entertainment content.

Got2b
Result
32 189
participants of promo action
28,6
thousand shares on social networks
700
new followers on social networks
46, 7
followings the share by friends
15
thousand users’ photos

Got2b

Step 1

A user goes to the promo site. User registers on site through one of the social networks

Step 2

Scoring.

Step 3

The participants with the highest score receive prizes from Got2b.

FA PROMO
FA PROMO