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Automobiles

Sergey Komarov
Executive Director /
Client Service Director
Automobiles advertising expert

Automobiles

It is important to come up with non-standard ways of showing a buyer the advantages of the model.

Auto brands turn to us with the task of launching new models, and it is crucial to come up with non-standard ways to bring the advantages of a new model to the buyer.

The second task for an auto brand is to increase the loyal audience of the brand. The best tool for this is social media and YouTube. When running an automobile brand on a social network, it is important to be able to exquisitely connect entertainment content with the right messages from the brand itself.

We do online advertising for auto dealers that generates users’ records on a test drive and targeted calls (calls and online applications) regarding the cars purchase

It is necessary to carry out special projects

At least once every few months, special projects need to be carried out, as general involvement falling and, in general, the interest of the audience is reducing.

The production of videos for social networks has its own peculiarities it is fundamentally important to interact with the communities audience, attract leaders’ opinions and more informal approach.

What clients’ tasks do we tackle?

  • Increase loyalty as current owners
  • Sign up for a test drive
  • Potential customers’ interest in the models
  • Announcing the release of new models
  • Generating customer calls to the call center of the car dealership centre

What do we do?

  • Сampaign performance
  • Website creating
  • Full-time social network activity
  • Set contextual advertising
  • Carry out special projects
  • Carry out complex advertising campaigns
  • Shoot videos

Škoda

Project

Launch Skoda Superb on social networks

1st stage: SMM competition
  • an announcement of a new model
  • image making of the brand
  • introduction of a target audience to the product
  • maximum reach of the target audience through the SM sequences
Škoda

Škoda

Project

Launch Skoda Superb on social networks

2nd stage: shooting a test drive with the winner of the contest in Spain
  • an announcement of a new model
  • image making of the brand
Škoda
Result
528 723
views
172
test drive signings
5
videos in Spain
24 919
goings to the product page
862
social actions
6
teasers

Toyota Business Car

Project

The advertising campaign aimed at attracting new car buyers

What KPIs we check on:
  • Number of calls from potential buyers to the car dealer’s call centres
  • Implementation of the forecast on media pressure on the priority car brands for car dealers
  • CPA (cost per action) for a targeted call
Toyota Business Car
Stage 1

The advertising campaign planning based on business objectives

The Agency receives input data from the car dealer, which car models are the priority, and predicts the number of calls in the context of each model

Toyota Business Car

Project

The advertising campaign is aimed at attracting new car buyers.

KPIs that we check on:
  • Number of calls from potential buyers to the car dealer’s call centres
  • Implementation of the forecast on media pressure on the priority car brands for car dealers
  • CPA (cost per action) for a targeted call
Toyota Business Car
Stage 2

Control of received calls in the call-tracking system.

Each call is assigned a tag according to the approved by client ID. Thus, we know whether a call is targeted one, and for which car model it is received.

Toyota Business Car

Project

The advertising campaign is aimed at attracting new car buyers

KPIs that we check on:
  • Number of calls from potential buyers to the car dealer’s call centres
  • Implementation of the forecast on media pressure on the priority car brands for car dealers
  • CPA (cost per action) for a targeted call
Toyota Business Car
Stage 3

Monthly reporting on the number of calls. The Plan VS Fact.

In order to improve the performance from month to month, the Agency optimizes the campaign in the day-by-day mode, taking into account the activity of competitors and the dynamics of the customer demand.

Škoda

Project

A special game project dedicated to the history of ŠKODA cars

Objectives of the special project
  • Focus on the long history of the manufacturer and technological improvement of ŠKODA
  • Ensure coverage of participants. Number of the registered are 14 964 people (2.67 times more than the plan)
  • 12 485 verified contact details. 1361 participants filled in their data including the VIN of their cars.
Result
14 964
Number of the registered participants (2,67 times more than the plan)
12 485
verified contact details
1 361
participants filled in their data, including the VIN of their cars