Our main goal is to return the buyer to the store!
Internet activity for retail chains is very specific. Our main goal is to return the buyer to the store!
To solve this problem we use competitive and C2C mechanics. They give great coverage and good engagement. This is advantageous in terms of cost /result.
Two more tasks are to maintain interest in the brand and increase loyalty. And here is the main tool - social media. In work, we clearly distinguish regional stores and their buyers. When the brand has 57 stores in 43 cities, it requires a certain SMM strategy.